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Andre Sengul, and where he learned it

A family in the jewelry trade, then the diamond side of the Los Angeles jewelry district from 1998. He came to the counter from the stone, which is an unusual way round.

Andre Sengul, founder of Greenleaf Diamonds
Thirty years in

He learned it from the stone side first

Andre went into the trade straight out of high school, out of a family already in it, and spent his first years as a diamond dealer supplying manufacturers on Hill Street in the Los Angeles jewelry district.

Dealing stones before selling rings is the reverse of how most jewelers arrive at a counter, and it is why a conversation here tends to start with what you already own rather than with what is in the case.

The rest of the story

Put it on the counter

Most of what he does starts with something already in a pocket or a drawer. There is no charge for putting it on the counter and being told what is worth doing.

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